The best business models and the best content will thrive,  while low-value, “me-too” media will fade away. It’s stressful and nerve-wracking, but at the same time exciting and energizing. We’ll always need content — whether its news, advice, analysis, entertainment, or inside information — and smart advertisers will always want their brands to be associated with quality content, whether it’s print or digital, if it reaches their target market.