AD SALES 360° » Media Sales Tools

New Digital Edition Advertising Poll

Len — Wed, 07 Oct 2009 20:50:12 +0000

Here’s a new poll question I just posted at LinkedIn:

For print magazines with digital editions:
1) We charge extra for digital edition ads
2) No extra charge for digital edition ads

I plan to leave the poll up for a week or two, and then share the results here and in several groups at LinkedIn.

Contact Capture Review

Len — Mon, 06 Jul 2009 19:16:46 +0000

One of the more time-consuming tasks in sales is capturing contact information from company web sites or web-based directories. So I’m happy to report I’ve just found a free tool, Contact Capture from Broadlook Technologies, which makes the job easier. And faster.

With Contact Capture, you simply select your contact data, copy it, and with 3 quick clicks of your keyboard, the contact data (company name, address, phone number, etc.) pops into the appropriate fields in the program. Then you can quickly send it into a contact management system/CRM like Act, Goldmine or SalesForce. Or you can export it to Outlook, Excel or a simple text file.

Broadlook also has a program called Diver that automatically extracts information from search engines. I plan to try it out this week. Stay tuned!

Testing New CRM

Len — Fri, 12 Jun 2009 19:19:04 +0000

Just started testing BatchBook from BatchBlue software, and from what I’ve seen so far, I like it a lot. The integration with ShoeBoxed (for converting business cards into importable data) will save a lot of keyboarding time, and the ability to track social media activity to my advertising clients is something I look forward to using. As someone who’s been using PC-based systems like Act! and GoldMine for years, I’m finally warming up to the idea of my customer data being in “the cloud” instead on my hard drive.